{"id":5664,"date":"2012-05-01T06:39:31","date_gmt":"2012-05-01T11:39:31","guid":{"rendered":"http:\/\/emergenceweb.com\/blog\/?p=5664"},"modified":"2012-05-01T06:39:31","modified_gmt":"2012-05-01T11:39:31","slug":"iga-en-3d-et-personnages-de-synthese","status":"publish","type":"post","link":"https:\/\/emergenceweb.com\/blog\/2012\/05\/iga-en-3d-et-personnages-de-synthese\/","title":{"rendered":"IGA en 3D et personnages de synth\u00e8se…"},"content":{"rendered":"

C’est un fait tr\u00e8s rare dans l’histoire de ce blogue… Je vais reproduire un billet paru dans Addbuzz<\/a> et d\u00e9di\u00e9 \u00e0 la nouvelle campagne de pub de IGA, con\u00e7ue par SidLee (…) Nous avons \u00e9t\u00e9, par le pass\u00e9, tr\u00e8s critiques des agences de pub trad qui n’ont pas compris le virage 2.0 et encore moins la nouvelle tendance vers la gamification et de 3D. J’ai \u00e9t\u00e9 agr\u00e9ablement surptis par cette campagne con\u00e7ue pour mon \u00e9picier favori.\u00a0Donc, voici reproduit ledit billet en anglais. Vous me pardonnerez j’esp\u00e8re mais rares sont les m\u00e9dias francos \u00e0 avoir repris cette nouvelle sauf peut-\u00eatre Le Grenier aux nouvelles fin mars<\/a>. Le billet en anglais est plus fertile en informations :<\/p>\n

<\/p>\n

\u00abIGA<\/a>\u00a0has launched the first in a series of 30 second spots featuring superior quality 3D animations produced for television in English and French. Created in collaboration with commercial creativity agency\u00a0Sid Lee<\/a>\u00a0and Montreal visual effects and post-production studio\u00a0Shed<\/a>, these animations spotlight the joy of food and the in-store experience, as reflected in the first animation on freshness debuting today and entitled \u201cAlways Fresh\u201d.<\/p>\n

\"\"<\/a><\/p>\n

Marketing vice president Guy Terroux explains, \u201cMore than ever, IGA is showcasing its \u2018Food is everything\u2019 positioning. In addition to product quality, \u2018Food is everything\u2019 means personalized in-store services, freshness, a policy for sourcing products from Quebec, complimentary items, an unparalleled shopping experience, Air Miles offers, and more. In a nutshell, it\u2019s the love of food that IGA merchants share every day with customers.\u201d<\/p>\n

The primary advantage of 3D is that it allows us to stand out from the \u201cslice of life\u201d approach generally taken in the food sector and many others. It enables us to show consumers the benefits of the IGA shopping experience in a friendly way, using lots of imagery\u2014something a conventional production wouldn\u2019t have let us do. The animations, set in IGA stores and inspired by animated films, show characters in fanciful environments. Upcoming animations that will be presented throughout the year will continue to highlight what is special about IGA: its services, product freshness, sourcing of products from Quebec, complimentary items, and Air Miles\u00bb.<\/p>\n

En passant, je pr\u00eache un peu pour ma paroisse mais venez voir et surtout \u00e9couter Alain Dumas \u00e0 webcoom-Montr\u00e9al.<\/a> Alain est\u00a0responsable des activit\u00e9s num\u00e9riques de Sobeys Qu\u00e9bec depuis plus de 15 ans. \u00c0 ce titre, il a permis \u00e0 la banni\u00e8re IGA, en 1996, d\u2019\u00eatre la premi\u00e8re en Am\u00e9rique du Nord \u00e0 offrir un service d\u2019\u00e9picerie sur Internet. Il compte plus de 20 ans d\u2019exp\u00e9rience dans le domaine du commerce de d\u00e9tail alimentaire.<\/p>\n

Alain ne parlera pas n\u00e9cessairement de cette campagne mais abordera dans un plus vaste horizon, pourquoi les m\u00e9dias num\u00e9riques ne doivent pas \u00eatre des initiatives ind\u00e9pendantes d’une strat\u00e9gie globale de l\u2019entreprise. Comment ils doivent plut\u00f4t la renforcer et l\u2019appuyer, permettant ainsi un gain mesurable pour l\u2019entreprise. Oui, oui, on parle ici de retour sur investissement (RSI ou ROI pour les Chinois).<\/p>\n","protected":false},"excerpt":{"rendered":"

C’est un fait tr\u00e8s rare dans l’histoire de ce blogue… Je vais reproduire un billet paru dans Addbuzz et d\u00e9di\u00e9 \u00e0 la nouvelle campagne de pub de IGA, con\u00e7ue par SidLee (…) Nous avons \u00e9t\u00e9, par le pass\u00e9, tr\u00e8s critiques des agences de pub trad qui n’ont pas compris le virage 2.0 et encore moins la nouvelle tendance vers la gamification et de 3D. J’ai \u00e9t\u00e9 agr\u00e9ablement surptis par cette campagne con\u00e7ue pour mon \u00e9picier favori.\u00a0Donc, voici reproduit ledit billet en anglais. Vous me pardonnerez j’esp\u00e8re mais rares sont les m\u00e9dias francos \u00e0 avoir repris cette nouvelle sauf peut-\u00eatre Le Grenier aux nouvelles fin mars. Le billet en anglais est plus fertile en informations :<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[20,26,32],"tags":[86,98,783,851,1620,1625,1937],"class_list":["post-5664","post","type-post","status-publish","format-standard","hentry","category-medias-sociaux","category-realite-virtuelle","category-web-30","tag-addbuzz","tag-alain-dumas","tag-grenier-aux-nouvelles","tag-iga","tag-shed","tag-sid-lee","tag-webcom-montreal"],"_links":{"self":[{"href":"https:\/\/emergenceweb.com\/blog\/wp-json\/wp\/v2\/posts\/5664"}],"collection":[{"href":"https:\/\/emergenceweb.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/emergenceweb.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/emergenceweb.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/emergenceweb.com\/blog\/wp-json\/wp\/v2\/comments?post=5664"}],"version-history":[{"count":0,"href":"https:\/\/emergenceweb.com\/blog\/wp-json\/wp\/v2\/posts\/5664\/revisions"}],"wp:attachment":[{"href":"https:\/\/emergenceweb.com\/blog\/wp-json\/wp\/v2\/media?parent=5664"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/emergenceweb.com\/blog\/wp-json\/wp\/v2\/categories?post=5664"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/emergenceweb.com\/blog\/wp-json\/wp\/v2\/tags?post=5664"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}