{"id":7418,"date":"2013-10-10T11:30:30","date_gmt":"2013-10-10T16:30:30","guid":{"rendered":"http:\/\/emergenceweb.com\/blog\/?p=7418"},"modified":"2013-10-10T11:30:30","modified_gmt":"2013-10-10T16:30:30","slug":"tendances-medias-sociaux-sic-2014-forbes-et-smt-la-main-dans-la-main","status":"publish","type":"post","link":"https:\/\/emergenceweb.com\/blog\/2013\/10\/tendances-medias-sociaux-sic-2014-forbes-et-smt-la-main-dans-la-main\/","title":{"rendered":"Tendances m\u00e9dias sociaux (sic…) 2014. Forbes et SMT la main dans la main !"},"content":{"rendered":"

Vu sur Social Media Today <\/a>hier, un billet de Marina Arnaout portant sur les grandes tendances 2014 pour les \u00abm\u00e9dias sociaux\u00bb. D\u00e9j\u00e0 que je n’aime pas le terme m\u00e9dias sociaux ni les oracles… Mais bon, elle y va de pr\u00e9dictions pour 2014 qui valent la peine d’\u00eatre analys\u00e9es et comment\u00e9es surtout que le magazine Forbes<\/a> fait la m\u00eame chose et que les similitudes sont troublantes, vous verrez…<\/p>\n

Donc en guise d’introduction, Mme Arnaout affirme que les m\u00e9dias et r\u00e9seaux sociaux sont \u00a0\u00aba fast moving industry sprouting quickly into new dimensions. Increasingly, businesses are learning that building an online community through social media is the key to nurturing relationships, strengthening word of mouth marketing, standing out from the crowd and in return converting leads.\u00bb<\/em> Jusque l\u00e0 rien de bien nouveau madame la Marquise…<\/p>\n

\"smt\"<\/a><\/p>\n

Et rien de bien nouveau non plus dans ses neuf tendances. En fait tout est d\u00e9j\u00e0 en place et les firmes de marketing web ont d\u00e9j\u00e0 int\u00e9gr\u00e9 les dites tendances dans leurs strat\u00e9gies.<\/p>\n

#1. Social Media is a Necessity, not a luxury.<\/strong><\/p>\n

#2. Social media as part of an overall marketing campaign<\/strong><\/p>\n

#3. It’s a mobile world.\u00a0<\/strong><\/p>\n

#4. Get on\u00a0<\/strong>Google<\/strong>+\u00a0<\/strong><\/p>\n

#5. And maybe get off\u00a0 Foursquare\u00a0<\/strong><\/p>\n

#6. Think images.<\/strong><\/p>\n

#7. Think video.\u00a0<\/strong><\/p>\n

#8. Ad Retargeting<\/strong><\/p>\n

#9. Native Advertising\u00a0<\/strong><\/p>\n

Tout au plus, deux de ces pr\u00e9sum\u00e9es tendances me surprennent et titillent ma curiosit\u00e9. Lesquelles ? Les num\u00e9ro 4 et 5. On y annonce, contre toutes attentes la mont\u00e9e en puissance de Google+ et la chute de Foursquare. Dans ce dernier cas, ce n’est pas la premi\u00e8re fois qu’elle est annonc\u00e9e. R\u00e9cemment le prestigieux magazine Forbes a fait ses propres pr\u00e9dictions marketing pour 2014 et l\u00e0 aussi on peut y lire:<\/p>\n

5. Foursquare Will Decline Sharply<\/strong><\/p>\n

\u00abWith stale traffic numbers, and significant\u00a0difficulties raising capital<\/a>\u00a0in 2013, Foursquare continues to struggle its way towards 2014.With other social networks like Facebook, Instagram, and Twitter offering location-based features, it seems like only a matter of time before Foursquare folds and their users are absorbed into these other networks.\u00bb<\/em><\/p>\n

M\u00eame positionnement en 5e. Les ressemblances entre les pr\u00e9dictions des deux publications est frappante. Ainsi les deux mettent en nun\u00e9ro 1 de leur pr\u00e9dictions les m\u00e9dias sociaux comme n\u00e9cessit\u00e9. Regardez les deux libell\u00e9s:<\/p>\n

Social Media Today<\/p>\n

#1. Social Media is a Necessity, not a luxury.<\/strong><\/p>\n

Magazine Forbes<\/p>\n

1. Investment in Social Media Will Become a Necessity, Not a\u00a0Luxury<\/strong><\/p>\n

C’est identique, mot pour mot !<\/p>\n

\"forbes\"<\/a><\/p>\n

Il y a tout de m\u00eame des diff\u00e9rences. Jayson DeMers<\/a> chez Forbes identifie sept tendances, SMT neuf, list\u00e9es ci-haut. Voici les sept de Forbes:<\/p>\n

1. Investment in Social Media Will Become a Necessity, Not a\u00a0Luxury<\/strong><\/p>\n

2. Google+ Will Become a Major Factor<\/strong><\/p>\n

3. Image-Centric Networks Will See Huge Success<\/strong><\/p>\n

4. We\u2019ll Witness the Rise of Micro-Video<\/strong><\/p>\n

5. Foursquare Will Decline Sharply<\/strong><\/p>\n

6. MySpace, Love it or Hate it, Will Grow<\/strong><\/p>\n

7. LinkedIn Will Become a Major Player for B2B Business Growth<\/strong><\/p>\n

Cinq de ces sept tendances sont les m\u00eames que pour SMT. Deux seules diff\u00e9rences chez Forbes soit le grand retour annonc\u00e9 de MySpace et la dominance d\u00e9j\u00e0 clairement perceptible de LinkedIn dans l’univers du BtoB. Et je dois aussi souligner leur unanimit\u00e9 sur la mont\u00e9e en puissance de Google+.<\/p>\n

Tout d’abord, voici la justification de DeMers sur le retour de MySpace : \u00abWith their radical makeover and re-branding efforts earlier this year,\u00a0<\/strong>MySpace appears to be getting its second wind. Offering an\u00a0iPhone app<\/a>\u00a0that allows users to network, receive private messages, and listen to their own personalized radio station, MySpace seems to be on track for growth in 2014.\u00bb<\/em><\/p>\n

Quant \u00e0 LinkedIn, je suis en accord complet avec sa courte analyse : \u00abStill holding steady as the #1 social networking site for professionals with\u00a0238 million users<\/a>, LinkedIn isn\u2019t just sitting on its heels. With the launch of its\u00a0Influencers program<\/a>, LinkedIn is positioning itself as not only another networking site, but as one of the largest sources of content creation and curation for professionals.\u00a0As it grows and attracts even more users, the advantages of being \u201clinked in\u201d will become enormous for B2B marketers.\u00bb<\/em> Et pas seulement pour eux. Pour tous les professionnels, consultants, travailleurs autonomes et m\u00eame compagnies, surtout les PME et les TTE (tr\u00e8s tites entreprises).<\/p>\n

Quant \u00e0 Google+, belle unanimit\u00e9 entre DeMers et Arnaout. Mais qu’est-ce qui la motive ? D’une part, madame \u00e9crit : \u00abSEO plays a large role in this trend. Google+ is attracting a significant following now that the \u00ab\u00a0+1\u00a0\u00bb button plays an important role in Google’s search rankings. Google’s social network is designed for deeper engagement of shared interests and it is more suited for business and education interactivity. Part of what makes Google+ more business friendly, is that it encourages you to meet new friends online, whereas Facebook wants users to focus on adding existing friends. Sure,\u00a0Facebook\u00a0continues to lead the pack in terms of number of active monthly users (1.15 billion\u00a0at last count) but Google+ is quickly gaining steam, and in fact, now has the second highest number of monthly users (343 million)\u00bb<\/em>. Quand m\u00eame, il y a encore loin de la coupe aux l\u00e8vres…<\/p>\n

Et Forbes ? Monsieur \u00e9crit :\u00a0\u00abWhile\u00a0Facebook\u00a0\u00a0continues to lead the pack in terms of number of active monthly users (1.15 billion<\/a>\u00a0at last count), Google+ is quickly gaining steam, and in fact, now has the second highest number of monthly users (343 million<\/a>).\u00bb<\/em> Vous avez remarqu\u00e9 le mot pour mot ? Qui a copi\u00e9 qui ?<\/p>\n

Et DeMers persiste et signe : \u00abWith Google using the platform to collect personal information (think demographics, location, etc.), Google+ should no longer be thought of as \u2018just\u2019 another social network. It\u2019s increasingly proving itself to be an integral part of Google\u2019s grand scheme in terms of SEO,\u00a0<\/em>(tiens, j’ai vu \u00e7a ailleurs…) social signals and providing a more personalized search experience. This is especially apparent with the importance of\u00a0Google Authorship<\/a>, which I project will be one of the key components to Google\u2019s search ranking algorithm by the end of 2014.\u00a0I believe that businesses who are finding themselves spread thin with their social media efforts will increasingly turn to Google+ as the closest thing we have to a \u2018one size fits all\u2019 social network.\u00bb Belle vue de l’esprit \u00e0 mon avis…<\/em><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Vu sur Social Media Today hier, un billet de Marina Arnaout portant sur les grandes tendances 2014 pour les \u00abm\u00e9dias sociaux\u00bb. D\u00e9j\u00e0 que je n’aime pas le terme m\u00e9dias sociaux ni les oracles… Mais bon, elle y va de pr\u00e9dictions pour 2014 qui valent la peine d’\u00eatre analys\u00e9es et comment\u00e9es surtout que le magazine Forbes fait la m\u00eame chose et que les similitudes sont troublantes, vous verrez…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[2,20,28],"tags":[64,261,665,674,752,1087,1163,1183,1659,1664,1764],"class_list":["post-7418","post","type-post","status-publish","format-standard","hentry","category-etudes-internet","category-medias-sociaux","category-reseaux-sociaux","tag-64","tag-btob","tag-forbes","tag-foursquare","tag-google","tag-linkedin","tag-marketing-trends","tag-medias-sociaux","tag-social-media","tag-social-media-today","tag-tendances"],"_links":{"self":[{"href":"https:\/\/emergenceweb.com\/blog\/wp-json\/wp\/v2\/posts\/7418"}],"collection":[{"href":"https:\/\/emergenceweb.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/emergenceweb.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/emergenceweb.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/emergenceweb.com\/blog\/wp-json\/wp\/v2\/comments?post=7418"}],"version-history":[{"count":0,"href":"https:\/\/emergenceweb.com\/blog\/wp-json\/wp\/v2\/posts\/7418\/revisions"}],"wp:attachment":[{"href":"https:\/\/emergenceweb.com\/blog\/wp-json\/wp\/v2\/media?parent=7418"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/emergenceweb.com\/blog\/wp-json\/wp\/v2\/categories?post=7418"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/emergenceweb.com\/blog\/wp-json\/wp\/v2\/tags?post=7418"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}